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Shawna Varganyi is an experienced digital marketer whose experience spans a decade in range of roles and industries. Starting out in software marketing, Shawna spent four years working for Microsoft gold partners and resellers. Her responsibilities included managing social media, coordinating events, attending trade shows, developing marketing materials and working closely with influencers. Ultimately, she specialized in marketing automation, developing sophisticated nurture marketing campaigns using Dynamics CRM in conjunction with Eloqua and ClickDimensions.
Most recently, Shawna has been managing her own consulting business, Infinity Marketing, helping small businesses in Guelph and the GTA build and develop their marketing strategies. Recognizing that small businesses require agility, Shawna continued her professional development at Fleming College to complete a certificate in website design. Services include social media, content creation, website design, marketing collateral and strategic management. Most client work is completed by Shawna, but at times she has expanded her team or partnered with industry experts as needed.
Shawna’s academic training includes studies in history at York University and a graduate certificate in corporate communications and public relations from Centennial College. Currently, Shawna is completing a certificate in website design from Fleming College and a bachelor’s of professional arts from Athabasca University.
Outside of work, Shawna is a proud wife and mother of two gorgeous kids. Shawna is also a lifelong morning person who starts her day with an early workout. An avid runner, she regularly participates in races and most recently ran in the Scotia Bank Waterfront Marathon. Through her running, Shawna fundraises for the Heart and Stroke Foundation and Cystic Fibrosis Canada, causes that are very close to her heart.